Being honest and real about who we are is an important value in our culture and rightfully so. No one likes a fake. But if you are a Christian – especially a Christian leader – then please, manage your image. Your online image that is. By all means be honest. But that might mean saying nothing at all.
Don’t belittle people on social media. Don’t spread gossip. Don’t engage in senseless debate. Don’t provoke people unnecessarily. Don’t reinforce people’s stereotypes of Christians. Basically, don’t be a jerk. What you say online lives forever.