Innovation at Any Price

I did a double take at the display to be sure I had seen correctly – fruit punch Oreos? Really? We are going to ruin an American icon to garner a little attention? It seems like marketing has become more about shock and intrigue than actual necessity. “Innovate or die,” say the business experts. I agree. But should we really innovate just for sake of innovation itself?

What if innovation for the sake of innovation has a price – one that can’t be immediately quantified? People are smart. They know when you are getting desperate. And when they sense you are desperate, they know your best days are behind you. They start to look elsewhere. Eventually they tune out your product. When that happens, it’s too late to innovate.